Enquirer Consulting Group

Reachable Buyer Map

Prepared for Voula Pantelis · Amoena · United States · August 2026
You asked for more before judging whether any of this was a fit, which is the right instinct. So here it is in the only form worth reading: the reachable market on the professional side of your business. Who can carry the category in the United States, who signs inside each account, and roughly how many sit there. It describes the market rather than your business, and there is nothing to buy at the end of it.
Accredited suppliers billing the category
The gate on the whole US market. An account that cannot bill cannot carry the category at any scale, and accreditation is published, dated and renewed, so this list turns over in a way that is visible from the outside.
Who signs: owner or general manager, purchasing lead, billing and reimbursement manager, lead fitter.
2,500 to 3,500
supplier locations enrolled to bill breast prostheses and post surgical garments; the count is locations rather than companies, and multi-site groups sit inside it
Independent post surgical boutiques
The traditional home of the category. Small, owner run, loyal to whoever trained their fitters, and almost never reachable through a distributor or a trade show because the owner is on the floor all day.
Who signs: owner, store manager, certified fitter.
1,200 to 1,800
storefronts in the United States whose primary business is mastectomy fitting, lingerie and compression, excluding general apparel retail
Hospital and cancer center retail programs
A second door with a completely different buyer. The decision sits with a service line and a materials process rather than a retail buyer, and the argument is patient pathway rather than margin.
Who signs: oncology service line director, retail or gift shop manager, patient navigator lead, materials management.
1,300 to 1,600
accredited cancer programs across the United States, of which only a portion run a fitting or retail service on site; the rest refer out and are worth reaching for that reason
Regional home medical equipment and pharmacy groups
Multi-site operators that already bill and already stock women's health lines. One conversation here places the category across several locations, which makes them the highest value target per approach in the map.
Who signs: category buyer, director of purchasing, regional manager, clinical services lead.
500 to 800
multi-location home medical equipment operators and independent pharmacy groups in the United States carrying a women's health or compression line
Lymphedema and compression therapy clinics
A segment the retail channel does not touch. The clinician recommends and often dispenses, the buying cycle is clinical rather than seasonal, and the patient arrives before she ever walks into a boutique.
Who signs: clinic owner, lead certified lymphedema therapist, rehabilitation services manager, purchasing coordinator.
2,000 to 3,000
outpatient clinics and therapy practices in the United States offering lymphedema management, including hospital affiliated rehabilitation sites
The certified fitters themselves
The person who actually decides which brand the patient goes home in. She carries her preference between employers, and no public register lists her, so a channel built on store names loses the relationship every time she moves.
Who signs: certified mastectomy fitter, certified fitter supervisor, trainer.
A few thousand, not enumerated
certification bodies publish standards rather than searchable rosters, so this layer has to be identified person by person rather than bought as a list

Where the openings are

1
Reimbursement decides who can carry the category, and that list is public and moving. Suppliers gain and lose the accreditation that lets them bill, and locations open and close under multi-site owners. A channel refreshed against that record reaches accounts in the month they become able to stock the category. A static list reaches whoever was accredited when it was bought.
2
The buyer and the influencer are different people. The owner signs the order, the fitter picks the brand, and the fitter moves employers. Reaching accounts alone builds a relationship with a storefront. Reaching the role builds one that survives a job change, and it is the cheaper of the two to run because the role is named the same way everywhere.
3
Two segments sit outside the retail conversation entirely. Cancer programs buy through a service line, and therapy clinics buy through a clinician. Neither responds to the message that works on a boutique, and neither is on the same list. They are open for exactly that reason.
4
The referring accounts matter as much as the stocking ones. Most accredited cancer programs do not run a fitting service on site, so they send the patient somewhere. Being the brand named in that referral is a conversation with a navigator rather than a buyer, and almost nobody in this category is having it.
Built from public registries, counts banded deliberately. These are location and program counts rather than opportunity counts, and locations are not companies, so multi-site owners appear several times. Very small and owner only businesses are under-represented in every public source used here.
ENQUIRER CONSULTING GROUP
enquirerconsulting.com